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Barossa tourism and town signage

We are rolling out contemporary tourism and town signage in 37 locations across the region to signpost visitors to our townships and attractions. The signage will provide a sense of arrival that connects visitors to the place and conveys the character and identity of our region.

The signage will be aligned with the brand attributes of Brand Barossa to reinforce the Barossa as ‘Australia’s Global Wine and Food Region’.

The project ensures visitors are signposted to and connected with our wine and food, culture, heritage, and natural landscape to support increased visitor stay and spend.

This project is being delivered by Council and funded through the Commonwealth Government’s Drought Communities Program.

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