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Development and Business

Tourism business support

Barossa Visitor Centre (BVC) is a nationally accredited Visitor Information Centre and one of the busiest in South Australia with around 55,000 enquiries per annum.

Barossa Visitor Centre Objectives

  1. Curate hand-made Barossa experiences and itineraries for visitors to the region.
  2. Inspire our guests for the purpose of generating longer stays, dispersal throughout the region, and maximising visitor yield and investment in our region.

Businesses across the region can partner with Council and take advantage of promotional opportunities and support services offered through the team. By entering a Participation Agreement businesses can enjoy a whole lot of benefits.



Through the Barossa Visitor Centre, we'll promote your business 7 days a week using various mediums including face to face/walk-in, phone, email, social media and live webchat.

Brochure Display

We'll display brochures in one or more relevant sections of the Centre.

Barossa Fact Sheet Series

A business listing in any relevant Barossa Fact Sheets, which is distributed in the centre and online on

Booking Service

Inclusion in Bookeasy accommodation, tour and ticket booking systems. allowing bookings to be taken by the tourism services team in the centre, over the phone and online on (conditions apply).

Event Support

Provide event support including promotions, and Bookeasy ticketing functionalities.

Industry eNews

Access to fortnightly industry e-news – keep up to date with latest industry news, training and opportunities.

Familiarisation Program

Opportunity to receive a visit from the team of staff and volunteers as part of our 8 weekly famil program.

Social Media

Opportunities for content amplification through My Barossa Facebook page, co-managed with Tourism Barossa Inc.

Premium Benefits

(available at additional cost)

Digital Signage Advertising

Opportunity to feature on digital signage show reels in two prominent locations within the centre.

Main Street Window Activation

take advantage of the main street foot traffic at the entrance to the Visitor Centre and book a window display by the month.

Barossa Makers Table Activation

Book a table on our ‘Wine Story’ room to showcase your product, host mini workshops, demonstrations – limited only by your imagination!

As a member of the Barossa Visitor Centre Participation Agreement Program, you will find all the relevant links and forms in connection with our promotional services on this page.  Simply complete the forms below and return them to the Barossa Visitor Centre.

Not a member and interested in signing up? You can find all the information you need in our Participation Agreement Application Form, simply complete it and return it to the Barossa Visitor Centre. Alternatively, you can contact us on (08) 8563 8334 or at and we can provide you with further information and answer any of your questions.

Famil program

For those operators who have signed up for, or who are interested in our Famil Program, we have developed an information sheet to assist you in making the most of your Famil visit.

To find out more information on the Famil Program, view our Familiarisation Tour Fact Sheet.

Booking Service

For those operators who have signed up for, or who are interested in, our Booking Service, we have developed some resources for you to read to assist in making the most of the booking service.

Tourism Barossa Inc

Tourism Barossa is an incorporated body and the peak body representing Barossa tourism operators and any local businesses involved in providing services to tourists. The objectives and purposes of the association are:

  • to market and promote the region to maximise visitor yield;
  • to optimise the economic value and sustainability of the tourism industry to the region; and
  • to enhance the experience of visitors to the region.

The association seeks to achieve this by representing the interests of operators and the Barossa region in the areas of:

  • destination Development: providing advice about best business practice, as well as planning for a sustainable growth across the local tourism industry;
  • destination Marketing: the promotion of the region to potential domestic and international visitors, media, and trade; and
  • development of Barossa Festivals and Events.

Tourism Barossa aims to achieve economic and social benefits for business and the community while ensuring the integrity of the region’s vibrant culture, heritage and environment is maintained. Tourism Barossa is a not-for-profit, non-government organisation funded by industry (via membership), The Barossa Council, Light Regional Council and the South Australian Tourism Commission. The organisation is managed by a board of industry and stakeholder representatives from across the region. The skills and experience provided by board members cover areas including: business management, marketing, tourism industry knowledge, strategic planning, local government. The networking potential of the board members is used to influence and generate support from within the industry, and to build relationships with key stakeholders.

Tourism Barossa members share a commitment to the development of sustainable tourism in our region. Membership fees and other cooperative activities enable more effective promotion of the Barossa as a leading tourism destination, helping to build the tourism potential of the region.For more information contact Tourism Barossa.

Tourism Barossa

PO Box 420 Tanunda SA 5352
phone: 8563 0662

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