The lucrative Chinese tourism market will be the focus of a trade delegation to Shandong province from April 5-9.
Mayor Bob Sloane will join the delegation of council representatives, diplomats, business and tourism leaders in a bid to open doors for South Australian business in China.
Shandong is the third strongest economy in China and the outbound mission will reach a potential audience of 1000 Chinese businesses and investors.
Mr Sloane said the goal was to increase tourism visitation, export opportunities and channels for inbound investment in years to come.
“We know food and wine are key drivers for why people travel into regions,” said Mr Sloane.
“We want to build relationships that will not only attract international visitors to the Barossa, but encourage return visitation.”
Three Barossa wineries will also be represented, Pernod Ricard Winemakers - Australia, Yalumba Wines and Seppeltsfield Wines, alongside Barossa Fine Foods.
Pernod Ricard Winemakers - Australia Head of Brand Sites and Visitations Greg Stirling (pictured left with the Mayor) will be making his second visit after joining a delegation last year with the South Australian Tourism Commission.
“The great thing about tourism is it’s inbound, it’s growing, there’s a lot of interest and we have a great product,” Mr Stirling said.
“We will be talking about the wonderful tourism experiences we have – our food, wine and natural beauty – and promoting the State as an ideal destination for Chinese tourism.”
“People will take away a message and return as ambassadors for our local product.”
Fifty-six Council delegates and 114 businesses will represent and support local industry on the mission.
Find out more about SA links with China at the Local Government Association website https://www.lga.sa.gov.au/china