Barossa Council and Cycling South Australia have partnered to introduce an iconic new event to South Australia’s cycle calendar.
Seed funding of $10,000 from Council will be used to help establish and market the inaugural three-day Tour of the Barossa from October 7-9, which will be the centrepiece of the Super Series road race program.
The four-race event will secure around 200 Super Series cyclists as well as new teams, and will include a community focus to attract participation from amateur cycling enthusiasts.
Competitors and support crew are expected to stay overnight in the Barossa, delivering significant benefits to the regional economy through accommodation and hospitality.
Cycling South Australia CEO Peter Macdonald said the Tour of the Barossa will be billed as a headline event on SA’s calendar.
“We believe this event has capacity to be an annual tourism drawcard for the Barossa in its own right, as well as enhancing the South Australian road racing calendar,” he said.
Mayor Bob Sloane said the event will build on the Barossa’s reputation for world class cycling and major events.
“We have worked hard to establish the Barossa as a cycle friendly destination, and this event brings us another step closer to that goal,” he said.
“It also presents a great opportunity to convert competitors into ambassadors for our region and its many attractions.”
The event will utilise the Barossa Cycle Hub in Tanunda with rolling road closures in place across the region.
Negotiations with local businesses have begun with a view to bringing a major sponsor on board.