Council's contribution to tourism shines again

The Barossa Council reaffirmed its position as leader in the tourism sector, taking out several key awards at the State tourism industries night of nights, the SA Tourism Awards.

Last Friday night Council’s Barossa Visitor Centre was named the Best Visitor Information Centre for the third year in a row, whilst also achieving SATIC Hall of Fame status at the same time.

The Centre was commended for providing such an excellent visitor experience for the Barossa and was praised for the extremely high calibre of service it provides.

Mayor Bob Sloane praised Visitor Information Centre staff and volunteers for continuing to provide such a great visitor experience.

“The Visitor Information Centre is often the first port of call for many visitors travelling to the region. Fielding 60,000 enquiries a year, the Centre is one of the busiest in the State.

“I congratulate the staff and volunteers on their continued effort and commitment to bring to life the shared vision of working collaboratively with the region’s food, wine and tourism sectors to achieve a unified approach to growing tourism in the Barossa.”

The Barossa Council also won the Local Government Award for Tourism which recognises excellence in tourism planning and management, the provision of tourism facilities and services, marketing and event development. This is the second time Council has achieved this accolade.

“This award really does recognise our commitment to tourism,” Mayor Bob Sloane said. “Council prides itself on its ongoing contribution to tourism economic development and we recognise the value of tourism

A number of Council initiatives have really boosted tourism opportunities in the Barossa, including the cycle tourism infrastructure (Jack Bobridge Track and Cycle Hub), the world heritage bid, Barossa Character protection legislation, Warren Reservoir project, Social Media Tourism symposium bid and the Tour Down Under , to name a few.

Mayor Sloane reinforced “The Barossa Council continues to make a significant investment and contribution both locally, and overall, to tourism in South Australia. We recognise the value of the tourism industry which contributes an estimated $153 million to the Barossa economy. 

Caption: Rebecca Reynolds, Judi Veldkamp, Jo Seabrook, Mayor Bob Sloane, Kerstin Ward-Lohmeyer and Stacy Modra celebrate the wins.