Illustration to brand Barossa leg of Santos Tour Down Under

It will be hard to ignore all the hype of the Barossa leg of the 2016 Santos Tour Down Under, after the launch of an illustration which will be used to actively promote the event on a grand scale.

Designed by local artist, Sam Cowley, the illustration is both colourful and playful and is sure to capture everyone’s attention. The illustration is a fitting tribute to the Southern Barossa, featuring a tandem bicycle with two passengers, the rolling Barossa Ranges, the forest and vineyards, and a strong tag line ‘Forest to Vines’. 

The quirky illustration was commissioned by the Williamstown Community Council as part of their involvement with Council’s Tour Down Under Working Party. It is anticipated the Southern Barossa Alliance will adopt this image as part of their brand and continue to use the tag line and illustration for future marketing purposes.

Mayor Bob Sloane has commended the efforts and enthusiasm of this year’s Working Party, particularly the Williamstown Committee and Southern Barossa Alliance.

“The Working Party has really embraced the uniqueness of the event,” he said.

“The Southern Barossa will be on show as the 2016 Santos Tour Down Under rolls through the region, with three loops through Williamstown, Lyndoch and Cockatoo Valley, culminating in a first ever stage finish at Lyndoch.

“It’s great to see such enthusiasm and the initial plans for the event are as exciting as we have seen.”

To keep up to date with event details for the Hostworks Stage 1 Santos Tour Down Under on January 19 visit