Landmark agreement for Barossa sport

Grassroots clubs and local tourism jobs will be the big winners from a new landmark partnership between the Barossa Council, South Australian Cricket Association (SACA) and the South Australian National Football League (SANFL).

The agreement will support the development and financing of new grassroots facilities for local Barossa clubs and attract national and statewide competitions.

Thousands of new visitors will come to the Barossa in the immediate and long term, building the region’s reputation as a regional sports event and tourism destination.

The SANFL and SACA will bring high quality cricket and football matches to the region, and Cricket Australia will also support the local delivery of facilities and national cricket championships to the region.

To announce the agreement, Mayor Bob Sloane was joined by Australian Men’s Cricket Player and Adelaide Striker Travis Head.

Mayor Sloane said Council is extremely proud to be partnering with SACA and SANFL on this project.

“Our goal is to deliver facilities across the Barossa region that will actively drive, and increase, participation from a grassroots level to higher competitive grades across cricket and AFL codes, within the next three to 10 years,” he said.

“Attracting such events would not only see an increase in participation levels in the Barossa, but also an increase in visitation, delivering significant benefits to the local economy including businesses, sporting clubs and tourism operators. This outcome is also a major objective of Council’s ‘The Big Project’.”

SACA CEO Keith Bradshaw also looked forward to the partnership.

“By collaborating over the long term with our trusted partners in the Barossa Council and SANFL, we are building a strong legacy for the cricket in South Australia," Mr Bradshaw said. 

“We are excited by the opportunity to deliver high quality facilities and experiences for cricketers of all levels in the country."

SANFL CEO Jake Parkinson said the Barossa community and sports tourism would be big winners.

"SANFL is excited to partner with the Barossa Council and SACA to deliver facilities that foster healthy community outcomes, grow community cohesion and enable economic benefit through sports tourism," Mr Parkinson said.