New exposure for Barossa produce

An exciting new food tourism partnership is set to provide valuable exposure for local food producers.

The joint collaboration between Barossa Food and the Barossa Visitor Centre (BVC) has seen a new Barossa Food retail outlet established at the BVC.

The custom-designed display showcases a beautiful spread of Barossa produce to more than 60,000 visitors who visit the BVC each year.

Council’s Manager Tourism Services Jo Seabrook said there has been strong visitor demand for a Barossa food “one-stop-shop” where visitors can taste, learn and buy a range of products in one location.

“There has been a recognised gap for a Barossa Food retail experience,” Jo said. “Visitors coming to the region are looking for the farmers market experience seven days a week, and we’re thrilled to be able to offer an outlet for our food producers and visitors.”

Barossa Food Treasurer Paul Amos said the branded retail experience would appeal to both food aficionados and visitors wanting a ‘taste’ of the Barossa.

“The Barossa is a leading food producer and food destination, and now visitors can experience our food culture and commitment to sustainable food production in one central location,” Paul said.

“We believe this initiative will penetrate new markets and give our Barossa Food members a unique and unified retail presence that many could not achieve on their own.”

Funded by PIRSA, the retail outlet can be accessed through the main entry to the Barossa Visitor Centre.