Tourism boom continues

Tourism is continuing to boom in the Barossa, according to recent operation statistics from Council’s award-winning Barossa Visitor Information Centre.

November and December Visitor Information Centre statistics have continued to reveal a significant increase in tourism bookings and enquiries, representing a boost for the local economy.

Jo Seabrook, Manager Tourism Services said the holiday period between Christmas and New Year was exceptionally busy for Visitor Centre staff and volunteers.

“With 2,854 enquiries recorded in a ten day period from Boxing Day to January 4, staff and volunteers were kept very busy. This represents a 17% rise on the same period last year,” said Jo.

“On one day alone, staff fielded 432 enquiries. And our bookings for the month of December were valued at $53,177 compared to $36,054 for the same time last year.

“This just highlights the confidence in tourism for our region. There is no doubt the Barossa Be Consumed campaign has assisted in building our tourism presence and encouraging people to visit the region.

“During this financial year we have seen a positive trend with sales continuing to increase, and also our tour bookings.”

According to Jo, the newly developed and soon to be opened, Barossa Cycle Hub was busy with new bike hire provisions opening on December 30, just in time for the January holidays.

“It’s great to see such a positive trend and with the opening of the new Cycle Hub which also offers bike hire facilities we are confident tourism numbers and their investments to the region will continue to rise.”

Mayor Bob Sloane reiterated Council’s ongoing commitment and investment to tourism in the region. “Council continues to make a significant investment and contribution both locally, and overall, to tourism in South Australia. The tourism industry contributes an estimated $153million to the Barossa economy.

“Our award-winning Visitor Centre is often the first port of call for many visitors to the area. Its reputation to provide excellent service and advice really is a credit to staff and volunteers. They are ambassadors for tourism in the Barossa. 

“It really is great to see this positive trend of increased tourism bookings and enquiries.”